The Technology Imperative: What Jobs, Jobs, Jobs, Really Means in the 21st Century”


Gavdos Press, llc., October 2012
ISBN 978-0-9859585-2-7
Library of Congress Control Number 2012945165
The Editor’s description: Mr. Tom Fergusson
If the 20th Century was the American Century, why does the 21st Century seem so daunting for America? If we are the globe’s leading manufacturer (we are), why does globalization terrify us? If the entire world sends its best and brightest to American universities, why does our education system need reform? Why is the most affluent nation’s economy stagnan do politicians of every stripe find maximum traction chanting: “Jobs! Jobs! Jobs!”? This small but powerful book insists we must define our problems before seeking solutions. Dr. John Psarouthakis uses that fundamental engineering principle to demonstrate, in clear and enjoyable prose, that a single problem (and opportunity) underlies all the above questions. Just as our 19th Century agricultural nation endured social upheaval but prospered in a massive shift to an urban and manufacturing 20th Century, we face a new upheaval today. Both enormous transitions stem from the same irreversible force— technological progress. This time, Psarouthakis demonstrates, the great danger is that populist political rhetoric will strangle the free-market generator of wealth for all Americans.

Two book reviews: (For additional reviews please go to Book Reviews at

“The U.S. economy faces significant challenges. Dr. Psarouthakis has written a scathing attack on the political system and wants to generate a conversation about the appropriate policies—he is sure to do that.”

—Aneel Karnani, Professor of Strategy, Ross School of Business, University of Michigan.


“Few books combine timeliness, readability, and forward vision in one compact package. John Psarouthakis does so while illustrating technology’s escalating impact on our workforce and our society. The good news: Increased productivity means we are entering an era when even if we assemble a new car in China at zero labor cost, the costs of transportation will outweigh the labor savings. The bad news: American assembly line workers need much more education, and we will need fewer and fewer to make the same number of vehicles. This is the kernel hard economic truth of our times, one our leaders should give highest priority. Psarouthakis offers an important idea in the search for solutions.”

—David Cole, Professor of Strategy, Ross School of Business, University of Michigan, Chairman (emeritus) Center for Automotive Research.

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